Why Imagery Is Crucial In Social Media Marketing

January 18, 2019
Including an image with your social media marketing post you can increase your organic reach on sites such as Facebook

In today’s digital world, social media marketing plays a big part in the success of any business, large or small. However, many businesses, when posting social media ads, refrain from including a critical element: an image.

There’s an old saying that image is everything. Images can tell the story of your brand and existing products, explain new features and new products, build credibility and boost visits and online sales. They can also help your clients get a better feel for your product and/or service without solely relying on written content.

Studies show that when people merely hear information, they are likely to remember only 10% of that information three days later, but if an eye-catching image is coupled with that same information, people will retain 65% of that information three days later. Therefore, an image should be included with any of your small business’ social media marketing posts.

Furthermore, by including an image with your social media marketing post you can increase your organic reach on sites such as Facebook. Facebook posts with images receive 2.3 times more engagement than those without images. Images should not only be enticing, but unique, of high quality, appropriately sized (the larger the better) and relevant to your post and product.

Always keep in mind that product images are preferred by customers. In fact, 63% believe that the quality of a product’s image is more important than product-specific information, and 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product. Statistics also show that content with images gets 94% more total views.

Videos can also be classified as images, and should also be used in social media marketing. Video is one the most popular trends in digital marketing today, and is capable of engaging website visitors longer than long-form content. Studies prove that users will remain on a website approximately two minutes longer if it includes a video, and that 58% of consumers consider companies that produce video content to be more trustworthy.