How Grocery Cart Advertising Works

March 1, 2017
If you are looking for a new way to reach potential customers then grocery cart advertising is well worth considering.

If you are looking for a new way to reach potential customers then grocery cart advertising is well worth considering. It is a quick and easy way to get your message out there and increase brand awareness. The way it works is you get an advert designed. Your design is printed onto sturdy boards and these are attached to individual trolleys. When a customer comes in and uses the trolley they see your advert and buy from you. Because practically everyone goes shopping, it is an easy way to reach a broad spectrum of people.

The easiest way to arrange cart advertising

Arranging this kind of advertising is quick and easy provided you use the right kind of agent. There are agents that specialize in offering this kind of advertising and it is best to use one of them if you want to advertise in this way.

It is possible to approach the supermarket or store directly and ask about posting an advert for your company on their trolleys. They may agree to allow to do so, which is great, but now you have a problem. You have to arrange to get the advertising plaques made and attached to each trolley. This is a headache because only a few signage companies can print up the plaques. You will also have to provide the staff to attach the advert to each trolley.

If you use an agency that specializes in cart advertising, they will take care of everything from A to B. This saves you time and money especially because they have the buying power to negotiate favorable advertising rates with the stores on your behalf.