With over 1 billion daily active users in 2016, Facebook has demonstrated itself as an online arena for mass advertising and marketing. They are the social media equivalent to Google and would be considered the third largest country in the world if users were counted as population. Odds are, the majority of your small business’ target audience(s) can be found on Facebook. 

In its entirety, a successful ad campaign includes the advertisement itself, an enticing storefront, the overall customer experience, and everything in between. To truly get the most out of your ads, it will be necessary to take a walk inside your target consumers’ shoes to arrive at a deeper understanding of what it is you’re selling and why it should matter to your audience.