Digital media was once the wave of the future, and today that tsunami has crested, crashed and flooded the world. In other words, it is here to stay, as millions of people across the globe get their news, entertainment and other information through laptops, tablets, phones, etc., and prefer it that way.

Local marketing—also referred to as local store marketing or neighborhood marketing—specifically targets the community around a physical store, agency, or restaurant. Promotional messages are directed to the local population, rather than the mass market.